This yields in GELF messages like:

{
   "timestamp":"1381835989.381",
   "level":"6",
   "host":"my.host.name",
   "facility":"logstash-gelf",
   "full_message":"My Log Event",
   "short_message":"My Log Event"
}

A minimal configuration looks like this:

<?xml version="1.0" encoding="UTF-8"?>
<Configuration>
	<Appenders>
		<Gelf name="gelf" host="udp:localhost" port="12201">
		</Gelf>
		<Console name="CONSOLE" target="SYSTEM_OUT">
			<PatternLayout pattern="%d %-5p [%t] %C{2} (%F:%L) - %m%n" />
		</Console>
	</Appenders>
	
	<Loggers>
		<Root level="INFO">
			<AppenderRef ref="CONSOLE" />
			<AppenderRef ref="gelf" />
		</Root>
	</Loggers>
</Configuration>

If you need more fields, you can add Field tags within the Gelf tag. Look at the example below. This GELF message contains more fields, which can be plugged in by configuration:

{
   "host":"my.host.name",
   "_mdcField2":null,
   "_mdcField1":"my mdc value",
   "_className":"biz.paluch.logging.gelf.log4j2.GelfLogAppenderTest",
   "_timestamp":"15 Okt 2013 13:26:51,323",
   "full_message":"My Log Event",
   "_server.simple":"my",
   "short_message":"My Log Event",
   "_server.fqdn":"my.host.name",
   "_level":"INFO",
   "timestamp":"1381836411.323",
   "_fieldName1":"fieldValue1",
   "_simpleClassName":"GelfLogAppenderTest",
   "_server":"my.host.name",
   "level":"6",
   "facility":"logstash-gelf",
   "_fieldName2":"fieldValue2",
   "_profiling.requestEnd":"Tue Oct 15 13:26:51 CEST 2013",
   "_profiling.requestDuration":"1ms",
   "_server.addr":"fe80:0:0:0:affe:fcff:fe00:affe"
}

And the config looks like:

<?xml version="1.0" encoding="UTF-8"?>
<Configuration>
	<Appenders>
		<Gelf name="gelf" host="udp:localhost" port="12201" extractStackTrace="true"
			  filterStackTrace="true" mdcProfiling="true">
			<Field name="timestamp" pattern="%d{dd MMM yyyy HH:mm:ss,SSS}" />
			<Field name="level" pattern="%level" />
			<Field name="simpleClassName" pattern="%C{1}" />
			<Field name="className" pattern="%C" />
			<Field name="server" pattern="%host" />
			<Field name="server.simple" pattern="%host{simple}" />
			<Field name="server.fqdn" pattern="%host{fqdn}" />
			<Field name="server.addr" pattern="%host{address}" />
			<Field name="fieldName1" literal="fieldValue1" />
			<Field name="fieldName2" literal="fieldValue2" />
			<Field name="mdcField1" mdc="mdcField1" />
			<Field name="mdcField2" mdc="mdcField2" />
		</Gelf>
		<Console name="CONSOLE" target="SYSTEM_OUT">
			<PatternLayout pattern="%d %-5p [%t] %C{2} (%F:%L) - %m%n" />
		</Console>
	</Appenders>
	
	<Loggers>
		<Root level="INFO">
			<AppenderRef ref="CONSOLE" />
			<AppenderRef ref="gelf" />
		</Root>
	</Loggers>
</Configuration>

You can get the code at Github: https://github.com/mp911de/logstash-gelf and soon on Maven Central.

Update #1 (2013-12-04):

I've released version 1.2.0 of logstash-gelf to Maven Central. It contains now support for log4j2 2.0-beta9.

Update #2 (2014-07-21):

I've released version 1.5.0 of logstash-gelf to Maven Central. It contains now support for log4j2 2.0 (final).